Turn the technology behind Best Apps' popular custom apparel fan experiences
into a general-purpose SaaS platform (GFX)
Created comprehensive technical roadmaps and system architecture for GFX platform evolution→Established strategic direction for transforming custom solution into scalable SaaS product
Designed and oversaw development of shopping experiences for major artists and brands (Justin Bieber, Ariana Grande, Megan Thee Stallion, Atlantic Records, etc.)→Processed millions in merchandise sales during high-profile launches
Architected a scalable serverless order pipeline with multiple print-on-demand integrations→Enabled reliable handling of massive traffic spikes from celebrity merchandise drops
Transitioned from contractor to first in-house technical hire
Delivered multiple high-profile merchandise fan experiences under tight deadlines